Jon-Paul Bussoli

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The Billion Dollar Gram

The Billion Dollar Gram

Billions spent on this. Billions spent on that. What does it all look like? Hopefully The Billion Dollar Gram will help.

This image arose out of a frustration with the reporting of billion dollar amounts in the media. That is, they’re reported as self-evident facts, when, in fact, they’re mind-boggling and near incomprehensible without context. But they can start to be understood visually and relatively, IMHO.

(This is one of the first images I created for my book. So a lot of the figures are from 2006/07. I’ve also visually cheated slightly here and there to make everything fit)

I hoping this will be a “living image” that I’ll keep updating all the time. So if you find any interesting, juicy or eye-popping billions, please comment below (with a source). Let’s see how high we can make this image!


source: New York Times, The Guardian, Fortune and others. See this Google doc for all details.
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